Blog

Life After LJ with Matilda Wilson

Matilda Wilson | www.matildawilsoncreative.com | @matildawilsoncreative

It’s always interesting to see where interns and junior designers end up after their first few experiences working inside a ‘real’ design studio/agency. In this series we’ll be catching up with designers and interns who have worked on various issues of Ligature Journal.

Let’s see what they’ve been up to!

 

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The Contemporary Evolution of the Visual Identity Mark

Jacqueline Hill MDes | The Glue Sessions | Designasaw

Image showing a Visual Identity Mark – the Nike Logo – in situ
Photo by Thomas Serer on Unsplash

 

A recent work of mine addressed the elevation of major global ‘brands’ such as Apple, Shell, and MacDonald’s to a near religious status within present day society.

Today’s brands have a face and a soul made of an amalgam of calculated, curated, and philosophical attributes. ‘The face’ of the brand, is in large part the visual communication strategies and graphic and semiotic devices with the brand’s Visual Identity Mark (VIM) at its centre. ‘The soul’ of the brand is based on the intangible aspects, which includes brand value, essence, and its neo-archetypal persona and is delivered to the target audience via the brand’s ‘face’. Ultimately, it is all about creating an interaction or connection with the viewer/user.

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Metaphysical Qualities of a Visual Identity Mark

Jacqueline Hill MDes | The Glue Sessions | Designasaw

Photo by Juliana Arruda on Unsplash

 

Utilised by both ancient and contemporary power brokers, graphic symbols have played a pivotal role in the practice of communication and the manipulation of
human groups for millennia. What key ingredient makes a graphic symbol have a certain resonance with its intended audience, to engender a sense of trust, and ultimately to become a part of an individual’s identity or personal philosophy?

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Life After Ligature Journal with Kate Moran

Life After Ligature Journal with Kate Moran

 

It’s always interesting to see where interns and junior designers end up after their first few experiences working inside a ‘real’ design studio/agency. In this series we’ll be catching up with designers and interns who have worked on various issues of Ligature Journal.

Let’s see what they’ve been up to!

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Why Ligature Journal was created

 

There are three elements to the origin of the Journal, though I would have to say that the real beginning of the Ligature Journal story is entirely personal. I have had a desire to create and produce a magazine for many years. Maybe it was just vanity, to get something over which I had a lot of control – something not subject to the needs of an external client – into the world.

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World Book Day 2019

 

World Book Day was created to honor the author Miguel de Carvantes, first on the 7th of October and then later changed to the 23rd of April, his death date. Coincidentally this date was also the anniversary of William Shakespeare, Henry Vaughan, Inca Garcilaso de la Vega and many other prominent authors.

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Life After Ligature Journal with Anne Vu

Anne Vu | Website

Life After Ligature Journal with Anne Vu

 

It’s always interesting to see where interns and junior designers end up after their first few experiences working inside a ‘real’ design studio/agency. In this series we’ll be catching up with designers and interns who have worked on various issues of Ligature Journal.

Let’s see what they’ve been up to!

Read More

Life After Ligature Journal with Sabrina Carini

Life After Ligature Journal with Sabrina Carini

 

It’s always interesting to see where interns and junior designers end up after their first few experiences working inside a ‘real’ design studio/agency. In this series we’ll be catching up with designers and interns who have worked on various issues of Ligature Journal.

Let’s see what they’ve been up to!

Read More

PET Lamp Project

PETLAMP

 

PET Lamp – a project that combines the re-usability of plastic bottles with traditional weaving techniques of communities all over the world. The idea was to highlight our overuse of plastic bottles and to combat the substantial environmental effects it has on our planet whilst creating unique handmade lampshades.

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Meet the team for issue 7!

 

It’s happening! Ligature Journal officially kicks off this month and we’d love to introduce you to our brand spanking new design team made up of students and graduates from Billy Blue, UTS and Enmore. They are a strong team of 5 – (L-R) Katherine Zhang, Emma Breen, Brigitte Greene, Celestia Sadeli and Joanna Shuen.

To get to know a little more about the team we’ve asked them a few questions…

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